Industries
We know that no two industries are the same.
But one thing that all of our clients have in common is they all want to do more with their customer data.
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And that's where we come in.
Hospitality
Health & Fitness
Travel
Gaming
HOSPITALITY
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Your EPOS, wifi, booking and loyalty systems all connected to form a fully integrated, closed-loop, Customer Relationship Management solution.
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Easily track customer history, spend, loyalty and feedback, all in one place.
Manage loyalty points, vouchers, offers and redemptions.
Identify trends and patterns within your customer database
Send personalised, targeted and timely communications to drive visits and spend
Manage, monitor, categorise and escalate feedback easily and provide timely responses to your guests
16%
increase in engagement
2,420
loyalty customers
1.1
average visits last month
5%
increase in sales
Create and manage events. Segment your audience, monitor sign-ups and attendance and create and distribute automated multi-channel communications
Connecting databases is key to everything we do. We therefore have a range of APIs to make the process as simple as possible. We currently integrate with the likes of Comtrex, Design My Night, OpenTable, TripAdvisor to name a few and the list is only getting longer...
Acteol have been a brilliant supplier, working with us effectively to help us deliver our Single Customer View. They have been a true partner in all senses of the world and are consistently committed to finding solutions to problems. While we as a business haven’t used their software to its full potential, we are well aware of the system’s potential. And in the meantime, it’s transformed our customer feedback processes, allowing us to deliver insight and learning in a far more timely manner and report on it for the first time, which is actually driving business action.
Ilana Lever – Head of Commercial Marketing, Itsu
HEALTH & FITNESS
All your customers, bookings, classes, memberships and sales figures at your fingertips.
Track your customers live to quickly and easily identify key customers to interact with who are currently in your premises
Effectively manage all your levels of membership in order to reduce attrition, increase enquiries and understand your members better
Organise your sales information, daily activities, leads and acquisitions so you can work smarter. See everything that’s happened with a prospect, then plot the next closing activity
Make more informed decisions. Drive certain programmes or activities based on your customer preferences
Understand which of your premises are performing better and which ones need a little more support and allocate spend based on insight
We had massive concerns that anyone would be able to make sense of our complex data and organisational structure - having failed to do this once already, but in 9 months Acteol transformed the way we will do business going forward. With personalised communication, and member insights that we could have only dreamed of 12 months ago. In terms of approach they integrated themselves into our business and won over all of the key stakeholders as well as forging excellent relationships with all our data providers. I would highly recommend them (unless of course you are one of our competitors).
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Ben Beevers - Associate Director, SLM Everyone Active
TRAVEL
All your booking data, customer travel and spend history, feedback and preferences, fully-integrated and all in one place.
Understand the different segments of your customer database. Who are your frequent travellers? How do you convert those occasional travellers into loyal customers?
Create personalised promotions or offers based your customers favourite locations, frequency of travel, lifestyle or demographic amongst many other factors
Send useful and timely communications to your customers, whether that's to remind them of a journey, encourage them to book a trip or to simply say that you miss them
Manage, monitor, categorise and escalate feedback from your travellers and respond quickly and easily. Gain a better picture of what you do well and what you can improve on with customer surveys
Send triggered communications to your customers based on what the weather is that day or based on where and when you have availability
Re-engage and connect with lapsed customers and provide them with a seamless, personalised experience that means they won't want to disappear again
Connecting databases is key to everything we do. We therefore have a range of APIs to make the process as simple as possible. Here's a few integrations we currently have on our books, and the list is only getting longer...
I have always found Acteol to be responsive to the needs and requirements of the business and they freely and regularly offer up alternative solutions to business challenges drawing on their knowledge and experiences from other markets. The Cross Country CRM programme developed in terms of scale and scope and delivered significant performance. I have no hesitation in recommending Acteol to anyone who is looking for a comprehensive CRM provider.
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Gary Humphreys - CRM Manager, Cross Country Trains
Understand each and every customer, their favourite game, wins and losses with a view to enhancing their loyalty and value.
Top 5% of players form 75% of yearly revenue
234,060
first time visitors YTD
£843,000
slots
loyalty points earned
Create better, more personalised player experiences both on and offline
Build a picture of player behaviour, favourite games, average spend and your most valuable customers
Maximise player engagement and share of wallet
Provide hyper-targeted and personalised incentives
Surprise and delight your most valuable players with rewards to drive further loyalty
Need more details? Contact us
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